| For many people, their pets are their best friends who | | | | "The growth of natural products is making its way to |
| deserve the best care possible. This includes feeding | | | | the pet food aisle, as more and more responsible |
| them a high-quality food to ensure they are getting all | | | | owners are making the same healthy food choices for |
| the nutrition they need to be healthy inside and out. | | | | their pets as they are for themselves," said Warren |
| Last year, U.S. consumers spent nearly $15 billion on | | | | Eckstein, an internationally known pet and animal |
| food for their pets, according to the American Pet | | | | expert and Purina One spokesman. |
| Products Manufacturers Association. And as more | | | | Purina One Natural Blends dog and cat food is made |
| people choose organic and natural foods for | | | | with high-quality, natural ingredients formulated to |
| themselves, they are also choosing natural foods for | | | | deliver a healthy difference in pets' energy level, skin |
| their pets. Industry research shows that natural and | | | | and coat, teeth, gums and digestion. The line features |
| organic pet food products are growing at 20 percent | | | | Chicken and Oat Meal and Lamb and Barley formulas |
| a year. | | | | for dogs and a Chicken and Oat Meal formula for |
| That growth promises to be even stronger with the | | | | cats. The ingredients are carefully selected for their |
| arrival of natural pet foods on supermarket shelves. | | | | nutrient content and steam-cooked at the start at an |
| Previously, such foods were available only from pet | | | | optimal time and temperature to help maintain vitamins, |
| specialty and natural food retailers. | | | | minerals and flavors, according to the manufacturer. |
| Purina One Natural Blends, launched in March, is the | | | | All include protein sources to help support strong |
| first natural pet food with broad national distribution in | | | | muscles; whole grains for digestive health; and omega |
| grocery stores and mass merchandisers, as well as | | | | fatty acids from natural sources, including canola and |
| pet specialty retailers. | | | | soy oils for healthy skin and coat. |