| When it comes to your energy balance (relation | | | | popular in school or better at sports. Several studies |
| between energy supply and energy consumption), | | | | show that advertisement can have an effect on |
| snacking in front of the TV is very unhealthy. Watching | | | | children's' eating behavior. One study showed that |
| TV seems to also increase snacking. Snacking leads | | | | children who saw an advertisement for candy on TV |
| to increased energy consumption. This is not bad by | | | | ate double the amount of candy during the following |
| itself, unfortunately most snacks eaten in front of the | | | | cartoon than children who saw an advertisement for |
| TV are fatty, sugary and/or salty. Eventually this might | | | | toys. |
| influence our sense of saturation negatively and might | | | | Furthermore children that watch TV do not have any |
| lead to difficulties with our saturation regulation. | | | | physical activity during this time. This makes TV itself a |
| A secondary effect of watching TV is the inherent | | | | risk factor for obesity. Numbers show that during |
| danger of watching itself, which is especially damaging | | | | recent years daily time spent in front of the TV, with |
| to children. With an increased exposure to media, | | | | video games and on other activities on the computer |
| children are increasingly exposed to advertisement for | | | | increased dramatically, meaning less time playing |
| sugary drinks as well as unhealthy choices of other | | | | outdoors. |
| foods that contain too much fat and/or sugar. Clever | | | | Therefore why not try to go on a hike with the children |
| advertisement messages suggest to children that by | | | | this weekend. |
| consuming certain candy bars they become more | | | | |