| More health clubs are catering to families today, | | | | suggest "Our bodies are already well developed, so |
| realizing that keeping members and their families | | | | we don't need nutritious foods; our bodies can adjust," |
| together can be an effective strategy for maintaining | | | | but that's an unwise argument. The cells in our bodies |
| membership. Many clubs already offer child care, but | | | | have a limited life span and continue to regenerate. |
| an increasing number are carving out valuable real | | | | Each cell lives a maximum of one year; most of them |
| estate for kid's programs, which can be marketed as | | | | less. In fact, 98% of all cells in our bodies will die and |
| a value added luxury to help attract parents to a | | | | regenerate in one to nine months at least once. Just |
| facility. This includes offering healthy foods for kids and | | | | consider the cells that line your stomach; 50 million of |
| their parents. | | | | these cells die and are recreated every two days! |
| Nutrition for Kids | | | | Good Dietary Choices Affect Kids Lives |
| In today's hectic world, busy parents often succumb to | | | | Simply put, giving kids nutritious foods will not only give |
| the pressures of time by satisfying a child's hunger at | | | | them strong cells and strong bodies, but also the ability |
| the local fast-food joint, all because they didn't have | | | | to make the right choices for the rest of their lives. |
| time to plan, and no healthy alternative was readily | | | | Eating an occasional piece of junk food won't hurt |
| available. Let's face it, sometimes the tail wags the dog | | | | anyone, but showing kids that nutritious food can be |
| and life takes over! | | | | delicious and fun is important. Helping parents do this |
| Health club owners who already have a juice bar or | | | | offers health club and fitness operations a big |
| café can seize this opportunity to reach | | | | opportunity. |
| members who are zipping away after a workout with | | | | The Benefits of Offering Healthy Foods for Families |
| kids in tow; adding healthy shakes and snacks for the | | | | Businesses that act to help parents make the right |
| kids can dramatically increase profits. This piece of | | | | choices for their kids by offering healthy foods will see |
| your club's real estate could yield a tangible return on | | | | several benefits. First, the profit potential of offering |
| your investment while you offer your members and | | | | healthy food choices in a club or gym can be |
| their children superior nutrition. | | | | enormous; offering healthy snacks and meals to kids |
| Why do Kids Need Nutrition? | | | | and their parents will increase revenue. Second, a juice |
| Kids constantly need nutritious food because they are | | | | bar or café at a fitness facility is considered an |
| growing at an incredible rate; nutrients in food are the | | | | additional amenity that not only attracts new members, |
| building blocks of strong cells that lay the foundation for | | | | but retains existing ones. Lastly, the fitness facility helps |
| a healthy body. A well balanced meal promotes | | | | the parents feel good about themselves for making |
| healthy growth both mentally and physically. | | | | the "right" nutritional choice and, in turn, the parents feel |
| Nutritious Foods are Important for Adults Too | | | | good about the business. Therefore, providing nutritious |
| Although eating nutritious foods is especially important | | | | food options for members and their kids benefits |
| for kids, adults need them almost as much. Some may | | | | everyone: kids, members and the business. |