Food Color Dyes Are Targeted at Our Children

When you walk through the supermarket it is easy totwo artificial food color dyes and additives had a
pick out what foods are manufactured for children.significant effect on the children's global hyperactivity
They are usually fun shapes, and fun colors to attractaggregate (Nordqvist). This becomes especially
the attention of children. Since these foods areproblematic in the school performance of children as it
targeted for our children, one would hope they wouldbleeds onto children's abilities to excel in many areas
be healthy choices that please both the parent and theof academic performance. Schools that have
child. Even though there are many natural coloringexperimented with removing all junk food have seen
agents, or natural food dyes, most companies uselandmark improvement in student behavior and
artificial food color dyes to save money.academic performance simply by making healthy
In the United States companies will use artificial foodchoices and serving additive-free lunches and snacks.
color dyes in their products, but in the U.K. the sameWhile children may beg and plead for the superbly
companies will color their products naturally usingmarketed additive-filled children's foods, for their own
natural food color dyes. For example, in America thesake it's best to avoid them. If your regular
famous cola soda producer, makes a red coloredsupermarket doesn't carry alternative options, health
soda that is colored with Red 40 and Yellow 6. In thefoods stores will often carry children's foods that are
U.K. that same soda manufacturer uses naturalnaturally colored with natural food dyes. This way they
products like pumpkin and carrot extract to obtain theare getting the visual stimulation of the artificially
red color in that same beverage. Likewise, the goldencolored foods without the adverse effects. With the
arched fast food company's strawberry sundaes areconstantly rising rates of ADHD, we may need to look
colored with Red 40 in the U.S., whereas in the U.K.closer at what is causing this behavior. If this challenge
real strawberries are used (Common Dreams).to our children's learning can be avoided naturally, by
While saving money is fine, there are some significantmaking healthy food choices instead of treatment with
health effects as a result of the chemistry of foodharmful drugs, maybe laying off the favorite cartoon
dyes and artificial coloring, especially for the targetfruit snack is worth it. Nature also provides some
consumers, our children who will use that food thepretty colorful foods. Whenever possible make
most.healthier choices and choose natural foods.
The artificial food color dyes in food has been shownReferences:
to have a significant effect on hyperactivity in children,"Brits Get Treats, Americans Get Tricks From Food
and isn't restricted to affecting those with ADHD. In aCompanies, Says Nutrition Action
study that involved 153 three year old children, and 144Healthletter." Common Dreams. 22 Oct 2008. Common
eight to nine year olds, researchers found that childrenDreams. 24 Jul 2009 >.
given the drink containing sodium benzoate and one ofNordqvist, Christian.